Twitch Announces DJ Programme
Streaming service Twitch will launch its new programme for DJs streaming on the platform in July or August. The programme has been in the works for several years, with hundreds of deals signed with all the majors and many indie labels.
The significance of this move for Twitch and the DJ community on the streaming service was demonstrated by a live stream on the day of the announcement, in which Twitch CEO Dan Clancy spoke with DJ Jazzy Jeff about the background. It quickly became clear that the DJs' streaming channels on Twitch would not have been sustainable in the long term if the development of the programme had failed. According to Clancy, Twitch has been working closely and intensively with the music industry behind the scenes on this programme for the past three years, signing hundreds of deals with all the majors, including Universal Music Group, Warner Music Group and Sony Music, as well as many indies and rights holders in the music industry, led by Merlin.