AMD Shifts Strategy on GPUs, Focusing on Growing Share
Instead of competing with Nvidia in the enthusiast segment for the most powerful graphics cards, AMD's first priority is to gain more market share, especially in the entry-level and mid-range segments. If it succeeds, more game developers could optimise their games for AMD hardware.
AMD is changing its graphics card strategy. Instead of continuing to compete with Nvidia for the performance crown in the enthusiast sector, the hardware manufacturer wants to focus on entry-level and mid-range models, starting with the next generation (RX 8000). GPUs for consoles such as the PlayStation 5 and Xbox Series X|S also fall into this category. This was announced by Jack Huynh, Senior Vice President and General Manager of the Computing and Graphics Business Group, in an interview with Tom's Hardware at IFA 2024.