HR Innoways Becomes Simuverse
Vienna-based HR Innoways, known for simulations such as SubwaySim Hamburg and Winter Resort Simulator 2, has announced a rebranding of its company name and product portfolio. From now on, simulation games will be marketed under the Simuverse Interactive brand and professional simulators for training under the Simuverse Technologies brand.
Simulation games developer HR Innoways (SubwaySim Hamburg, Winter Resort Simulator 2) is rebranding its games products under the Simuverse Interactive brand to emphasise its specialisation in 3D simulations. In addition, there is a separate sub-brand under the new Simuverse Technologies brand, which focuses on professional simulators for training. This distinction into two independent brands in the accent colours orange (games/Simuverse Interactive) and blue (professional applications/Simuverse Technologies) structures its field of activity. This allows the company to address partners and customers in a targeted and clearly differentiated manner.