1SP Agency Acquires New Fluence
The 1SP Agency group continues to grow and has acquired New Fluence. The Austrian agency specialises in micro-influencer marketing and viral campaigns. Moritz Lechner and Chris Pollak, the founders and managing directors of New Fluence, will remain on board.
The management of 1SP Agency describes the acquisition of New Fluence as another milestone on the way to becoming an international "superagency". It adds micro-influencer marketing to existing services in PR, creator marketing, social media, retail marketing and AR / VR solutions. New Fluence has made a name for itself in the GSA and Benelux markets with social media campaigns. Its clients include companies from the consumer electronics, technology, gaming and other sectors, such as brands like Coca Cola, Beiersdorf, C&A and Waterdrop. The company was founded by Moritz Lechner and Chris Pollak. Both remain as managing directors and have an entrepreneurial stake in the success of both New Fluence and 1SP. The parent company of New Fluence was Freebiebox GmbH.