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Focus Entertainment parent PulluP Entertainment has appointed a new CFO: Aurélien Briand enters the Executive Committee of the French publisher.

Aurélien Briand started his career at Ernst & Young, working for listed international groups. In 2010, he joined Technip as head of financial performance and acquisition operations. After a period at Edenred, from 2020 to 2023, he worked at Ubisoft as head of financial planning, strategic plan and procurement, reporting directly to the CEO.

Aurelien Briand will join the Executive Committee of PulluP Entertainment, composed of Fabrice Larue, Geoffroy Sardin, John Bert, Cyrille Imbert, Ahmed Boukhelifa and Philippe Perthuis. He will succeed Laure d’Hauteville, who will be leaving the Group after a transition period on 30 September 2024 to pursue other ventures.

Fabrice Larue, Chairman and CEO: “We are delighted that Aurélien Briand is joining PulluP Entertainment. In addition to his financial expertise, his operational experience, knowledge of the video game market, proficiency in value-creation drivers in the industry constitutes a valuable asset for our future development. I would like to warmly thank Laure d’Hauteville, whose contribution to the Group’s transformation over more than three years has been remarkable. We wish her every success in her new responsibilities.”

Aurélien Briand: “I am delighted to join PulluP Entertainment to continue the expected improvement in the Group’s financial performance, for the benefit of its shareholders and all its stakeholders.”

The announcement comes at the same day as the launch Space Marine 2, [Focus’ best release period of any game up to date](https://www.gamesmarkt.de/en/publishing/launch-record-space-marine-2-becomes-focus-best-launch-ever-e76e05387cb4e69168e66aa3e5e7a524). 



PulluP Appoints Aurélien Briand as CFO and Executive Committee Member

On the same day Focus Entertainment's record launch of Warhammer 40K: Space Marine happened, Focus parent PulluP appointed Aurélien Briand as new CFO. He succeeds Laure d’Hauteville. 