BIG Starts Campaign for Men's Health

The campaign aims to raise awareness of mental health and promote the prevention of prostate and testicular cancer. By focusing on the predominantly young, male BIG community, the campaign aims to bring the issue into the public eye. A series of social media activities will be carried out on BIG channels to raise awareness. The campaign will culminate in the Charity Stream on 30 November 2024, where BIG influencers and esports professionals will compete in a series of games. Before each game, viewers will get a personal insight into the lives of the esport players, including interviews about the mental challenges and stress of competitive gaming.

The campaign aims to raise awareness of mental health and promote the prevention of prostate and testicular cancer. By focusing on the predominantly young, male BIG community, the campaign aims to bring the issue into the public eye. A series of social media activities will be carried out on BIG channels to raise awareness. The campaign will culminate in the Charity Stream on 30 November 2024, where BIG influencers and esports professionals will compete in a series of games. Before each game, viewers will get a personal insight into the lives of the esport players, including interviews about the mental challenges and stress of competitive gaming.