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PARTNERSHIPS & COLLABORATIONS

Licensing fair Brandmate to be held for the third time in 2024

Spielwarenmesse eG has announced the third Brandmate, a cross-industry symbiosis of trade fair, congress and festival for licensees and licensors, for 19 and 20 June 2024 in Offenbach. Next year, gaming & e-sports will once again be one of the main themes.

Stephan Steininger07.12.2023 11:22
Christian Ulrich (Geschäftsführer der BRANDmate GmbH und Sprecher des Vorstands der Spielwarenmesse eG) und Eva Stemmer (Veranstalterin der BRANDmate und Geschäftsführerin der BRANDmate)
Christian Ulrich and Eva Stemmer, the managing directors of Brandmate

It was a remarkable success: Spielwarenmesse eG counted 750 participants from 330 companies at this year's second Brandmate in Offenbach, an event for licensees and licensors. The B2B event, which was conceived as a symbiosis of trade fair, congress and festival, received a major boost last year when Spielwarenmesse eG merged Licensing-X Germany, which was conceived as an independent trade fair, with Brandmate. Brandmate focuses on the Gaming & E-Sports, Food & Drink, Home & Living and Sports sectors - in addition to the familiar entertainment, toys and stationery worlds. Last year's exhibitors included Warner, Carlsen, Super RTL and Eintracht Spandau.

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