Spobis Analyses Sponsorship Spending for Esports World Cup
Spobis, a German media company specialising in the sports business, has analysed the sponsorships of the Esports World Cup (EWC) and presents the approximate sums that the partners paid for the sponsorship rights.
Since official information on the EWC's total revenue is not available, it is difficult to assess how close Spobis comes to reality in its analysis. However, as one of the leading B2B service providers in the European sports business, Spobis is very well connected with all market participants in the sports industry, including sponsors. In the analysis, which can be found here (in German), Spobis assumes that the EWC 2024 had a turnover of around 100 million euros. More than half of this is said to have been generated by sponsorships, according to Spobis.