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Interview

Why IO Interactive Is Teaming up With Build a Rocket Boy

IO Interactive is entering the third-party publishing business with Build A Rocket Boy's AAA project MindsEye. Olivier Perbet, CMO of IO Interactive, spoke to GamesMarkt about the partnership and the creation of IOI Partners.

Marcel Kleffmann16.10.2024 13:00
Why IO Interactive Is Teaming up With Build a Rocket Boy
IO Interactive is best known for Hitman. IO Interactive

MindsEye from Build A Rocket Boy is the first third party project that IO Interactive will publish with its third party division IOI Partners. We spoke to Olivier Perbet, Chief Marketing Officer at IO Interactive, about the first third-party partnership and the similarities between the two companies.

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