Anno Gets a new Visual Identity

Following the announcement of Anno 117: Pax Romana, which is being developed at Ubisoft Mainz, a new logo has been unveiled as part of the brand's new visual identity. "Branding and storytelling create emotional connections, differentiate the brand, and make it memorable," says Haye Anderson, Brand Director. "We've refreshed Anno's visual identity to carry us into the next decade with a clear purpose: cultivating the joy of building. Without taking ourselves too seriously, we've infused humor and fun into our brand storytelling, reflecting our community's spirit!" For Ubisoft, Anno 117: Pax Romana also marks the beginning of a new chapter for the Anno brand.

Following the announcement of Anno 117: Pax Romana, which is being developed at Ubisoft Mainz, a new logo has been unveiled as part of the brand's new visual identity. "Branding and storytelling create emotional connections, differentiate the brand, and make it memorable," says Haye Anderson, Brand Director. "We've refreshed Anno's visual identity to carry us into the next decade with a clear purpose: cultivating the joy of building. Without taking ourselves too seriously, we've infused humor and fun into our brand storytelling, reflecting our community's spirit!" For Ubisoft, Anno 117: Pax Romana also marks the beginning of a new chapter for the Anno brand.