Berlin International Gaming Becomes First Gaming and Esports Partner of BWI
Berlin International Gaming (BIG) announces its partnership with BWI GmbH, the primary digitalisation partner of the German Armed Forces (Bundeswehr). This collaboration highlights the growing importance of corporate/esports industry partnerships.
As part of the partnership, BWI will support BIG's Counter-Strike 2 men's and women's teams (BIG Equipa) as well as the Trackmania team. The BWI logo will be featured on BIG jerseys and on the team's digital channels. In addition, both organisations plan to collaborate at trade shows and events to increase reach and visibility, as well as create employer branding synergies. Sports business agency Sportfive facilitated the deal between BWI and BIG.
As part of the partnership, BWI will support BIG's Counter-Strike 2 men's and women's teams (BIG Equipa) as well as the Trackmania team. The BWI logo will be featured on BIG jerseys and on the team's digital channels. In addition, both organisations plan to collaborate at trade shows and events to increase reach and visibility, as well as create employer branding synergies. Sports business agency Sportfive facilitated the deal between BWI and BIG.
