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In his new role, Hardge will also take over responsibility for the Swiss market. He was already in charge of the markets in Germany and Austria.

"By consolidating the DACH region under one leadership, we are strengthening our market approach, ensuring consistent service delivery in all three countries and supporting our growth targets in these key markets," said Richard Chang, Head of Sales Europe at AOC and MMD.

Lutz Hardge adds: "I am pleased to expand my area of responsibility and to contribute my professional experience. The market mechanisms are similar, so we can expect a good and successful symbiosis between the three countries, which will lead to further growth."


Lutz Hardge is Responsible for Sales of AOC and MMD in GSA