Mirlach, Szymanski and Arslan set up Marketing Agency Second Stage
Matthias Mirlach, Christian Szymanski and Egemen Arslan have founded Second Stage, a new marketing agency offering marketing intelligence solutions for games companies and the gaming market. A self-service advertising platform is also in development.
The newly formed marketing agency Second Stage is explicitly targeting publishers, developers, agencies and brands with its range of digital marketing solutions. Second Stage's core offering is the "Marketing Suite", which integrates business intelligence with media and marketing strategy. Second Stage uses data-driven insights to create targeted strategies and manage campaigns across multiple audiences. In addition, Second Stage is introducing "Gateway", a self-service advertising platform currently in development and due to launch later this year. It will "revolutionise the way advertisers, brands and agencies connect with the global gaming audience", the company claims.