What Is the Business Case for Alternative App Stores and D2C?
Alternative App Stores and direct-to-consumer solutions present both opportunities and risks for developers and publishers. HandyGames, Sandbox Interactive and Wooga share their views on the subject.
HandyGames' portfolio in the Samsung Galaxy StoreHandyGames, Samsung Galaxy Store
Needless to say, the industry is always interested in new ways of distributing and monetising games, but these are not without their pros and cons. Christopher Kassulke, CEO of HandyGames in Giebelstadt, a subsidiary of THQ Nordic that has published numerous mobile games, has a clear opinion on the matter. He relies on HandyGames' many years of experience: "HandyGames is working in the mobile games business for nearly 25yrs already and we s...
Needless to say, the industry is always interested in new ways of distributing and monetising games, but these are not without their pros and cons. Christopher Kassulke, CEO of HandyGames in Giebelstadt, a subsidiary of THQ Nordic that has published numerous mobile games, has a clear opinion on the matter. He relies on HandyGames' many years of experience: "HandyGames is working in the mobile games business for nearly 25yrs already and we s...
