Freaks 4U Gaming Renews League of Legends Esports Prime League Operator Licence
Freaks 4U Gaming has announced the renewal of its operator licence with Riot Games for the League of Legends Esports Prime League, the official regional league for Germany, Switzerland and Austria, from 2025 to 2027. Furthermore, the company confirms that the Techniker Krankenkasse will continue to be the Title Partner for 2025.
The renewal agreement marks another milestone in the long-standing partnership between Freaks 4U Gaming and Riot Games. Since 2018, the global full-service gaming and esports agency has been committed to the development of competitive League of Legends in the GSA region as the operator of the Premier Tour, the predecessor to Prime League. Launched in 2020, Prime League has steadily grown in size. Most recently, Prime League hosted the largest offline event for the 2024 Summer Split final at the Ratiopharm Arena in Neu-Ulm, welcoming more than 2,300 fans, partners and B2B guests onsite. The Prime League produced 680 broadcasts, totalling 3,500 hours of content. Prime League's social media channels have shown steady growth, more than doubling their overall engagement since 2020, with more than 8,200 social posts created to date.